We don’t really like delivering blunt statements but, on this occasion, we feel we have to. So here it is: no matter what you do, or what your business sells, you will never be the cheapest. Working in a sales environment for the last 10 years, there’s normally two ways in which I see people sell.
1 based on price or 2 based on service.That’s a fact. The problem is all someone has to do is pull their phone from their pocket, hit their keyboard a few times and, voila, someone on Google will be doing what you do for less. That is why you need to focus on making your business as personal as possible. Customers care just as much about the relationship they have with a company as the price. Think about when you were a student and you were deciding which nightclub to hit up. Occasionally you started off at that place which offered six Jagerbombs for £1.89, but you almost always ended up at that place where the bouncer and bar staff knew your name. You weren’t just another face, or another number or another ticket; you felt like more than that. That’s exactly how you should be making your customers feel.