Businesses are always trying to increase their sales numbers. Usually, they go with the tried and tested methods like investing in advertising or renovating their SEO plan. Although the usual suspects can be effective, sometimes they don’t cut the mustard. So, what are you supposed to do when you can’t turn to pay-per-click or email blasts? The answer is simple: head over to the dark side of sales. Yep, there are techniques which the majority of companies dismiss because they are too weird and risqué. But, rather than omitting them from your strategy, you need to embrace them with open arms. Here are a few which are weird and wonderful in equal measure, and will boost sales. Buy An HVAC Unit No, not a regular air conditioner, although it is nice to work in a comfortable environment. In this case, the HVAC unit is for your data centre. Whether you are an SME or a large enterprise, a data system is essential to store information and power your digital presence. After all, a site or company that can stay online twenty-four hours a day will get more traffic and convert more leads into sales. The problem is overheating because running a system non-stop is hot work. Luckily, an ITE adiabatic data centre cooling unit is on hand to keep the temperature cool. That way, the server will stay online and the business won’t experience any downtime. Promote Another Firm The idea of supporting a rival company sounds like suicide. In fact, it is a great way to piggyback off their customer base and raise awareness of the brand. The key is to ensure you are not advertising products which rival your own. Instead, you want to offer their products to supplement yours such as upselling at the checkout. This tactic is a no-brainer as long as there is a level of separation and your partner reciprocates. Give Away A Sample/Trial Customers don’t want to gamble with their hard earned cash. They want to buy an item that they know has quality. Otherwise, there is a chance they could waste their money in the process. With this in mind, it is a savvy move to give away samples of your products and services. Even if it costs money, it will take away the element of doubt and make them more inclined to use you in the future. Sometimes, you have to invest in your customers instead of the other way round. Put Customers In The Spotlight Once they make a purchase, encourage your base to write a review. Then, you can use their feedback to highlight the brand and generate more leads. In fact, you can take it one step further and notify them that you have featured their review. Because people like to show off, there is a better chance they will share the link with their followers. After all, everyone has an ego which they need stroking. Forget the tried and tested sales techniques; the weird and wonderful are the way forward. ]]>
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