Your Customers Decide Your Brand

Being an online blog, first impressions mean so much. There will be visitors to your blog but it means nothing if they don’t come back or leave straight away. Research shows that we form impressions of people and places within the first 15 seconds of seeing them and I’m sure it’s even less for online sites.

Whether you are meeting a customer face to face, they are viewing your website, or are calling you to discuss a query about your brand; they will form an opinion about you and your business. First impressions matter in business, as once a customer or potential customer forms an opinion about your brand, it can be difficult to get them to change their minds. That’s why creating the right first impression is vital.

With that in mind, the question is, how can you ensure that your brand creates the right first impression and is seen favourably by customers and potential customers?

 Consult a web designer

Often, your website is one of the first things that potential customers will see, which is why it’s vital to ensure that it’s well-designed. You could attempt to design your website yourself, but unless you have the training, skills, and experience to do so properly, it’s best to leave it to the professionals. By using a professional web designer to create your business’s website, you can ensure that not only is it smart and stylish, but also that your site loads quickly, is easy to use and navigate, and contains concise and well-written content. The most important thing when it comes to web design is to focus on user experience because that’s what’s important to most consumers.

Make customer service a priority

Brands that don’t offer friendly and efficient customer service don’t tend to be successful. So if you want to ensure that your business does well, it’s important to make providing excellent customer service a priority. This means ensuring that your customer service team is well trained in how to treat customers, it also means having a range of ways that customers can contact you. Studies have shown that customers tend to rate businesses more highly if they offer different ways to get in touch with them, such as via instant messaging and email as well as via phone call.

Ensure your premises is pristine

If there is one thing that creates a bad first impression, it’s a business premises that isn’t clean. So it’s important to ensure that your business premises is kept clean and tidy. If you don’t have the time to keep on top of the cleaning yourself, it could be worth using a contract cleaning firm to make sure that your cleaning is kept on top of. A dirty, messy business premises doesn’t look professional, so it’s vital that you make sure your cleaning needs are dealt with and your business premises is always spotless.

Take office design seriously

Last but not least, when it comes to first impressions, the design and decor of your business premises can have an impact. That’s why it’s vital to ensure that your business is well designed. What you want to ensure is that the decor is smart and stylish, as well as professional. To achieve a professional look, working with a skilled interior designer could be something that’s worth considering.

In business, first impression matter more than a lot of people realise, which is why it’s so important to ensure that your business makes a positive first impression.