If you want to get serious about running a business, then you’re going to have to start taking every aspect of it more seriously. As well as marketing the business, you’re also going to have to get used to the idea of marketing yourself. So, what are the ingredients of a professional personal image that you’re missing?
Update the wardrobe
Starting with the most obvious, you need to look at how you dress, to begin with. If you’re going to meetings and events in pure casual dress, then it’s going to have be harder for you to get the kind of respect you deserve. You don’t necessarily have to go full formal, either, however. Instead, consider getting into the smart casual look, using more casual options like Dickies pants along with a fitted, sharp shirt.
Build your brand
Professionalism requires that your reputation precedes you a little. If people know who you are before you meet them, you’re doing it right. So, how do you build that reputation? You start by making sure you control your personal brand. For instance, consider starting a blog alongside your business. As well as providing marketing material, it’s the perfect space to showcase your knowledge in the form of tips and news that will truly interest people in the industry.
Get involved in the community
The more people you know, the more people that are likely to hear about you as well. No real businessman should operate as an island. Instead, they should be attending networking events, taking speaking opportunities, and supporting their contemporaries on social media and beyond. Not only does that show a certain dedication to your business. It also shows that you’re supportive and helpful, the kind of reputation that give you some real influence.
Know what to talk about
Professionalism isn’t just about knowing what to do. It’s also knowing what not to do. In today’s climate, it’s easy to encounter people talking about politics, religion, and personal opinions all over the place. You need to know when to engage in a bit of frank discussion, but it’s very rarely in the public of professional sphere. As they say, politics and business don’t mix. Know when to extract yourself from a conversation going the wrong way.
Let your work speak for you
When you have the opportunity, stop promoting yourself. If someone is giving you the opportunity to demonstrate your work, then shut up and get working. Just make sure that you’re able to work efficiently and productively. Actions speak a lot louder than words. If your clients and the community see you doing good work, then there’s little more that could build a professional image than that, is there?
How you look matters, but it’s about so much more than that. What you say, who you say it to, and even knowing when not to say anything at all matters. Learn how to deftly handled your image and your business will reap the benefits of a look of true professionalism.