So you decided that your online brand now needs some more exposure, and would like to get yourself a stunning website. There are several cost-effective methods of getting your site and brand on the internet and getting it noticed. However, you will have to make sure that the site is all about you and your values. While you can get cheap web designers to put up a site in just days, the question is what it will do for your business. You need to make sure that there are methods of lead generation and customer engagement included in your package. If you would like it all, but have a limited budget, find a few tips below to get started.
It is important that you educate yourself on website building, even if you are deciding to outsource the technical aspects. This will prevent you from falling for bad web designers’ tricks and getting a site that doesn’t work for your brand or industry. If you learn as much as you can and read expert blogs, you can better define what you would like to get out of your new website.
Get Your Logo and Colour Scheme Sorted
Before you choose the theme and the design of your website, you will need to make sure that you get your logo and colour scheme chosen. This has to be present on all pages of your website, as well as on your social media business profiles. If you are not able to create a consistent brand image, you will end up confusing your audience about what your business really stands for.
Create a Strong Tagline
No matter if you are building a lead generation eCommerce website or a simple one, you will need to define your unique selling proposition that will help your online visitors understand why you are different and how you give them more value than your competitors. This USP will need to be implemented in your tagline that will appear on all of your pages and your social media profiles. This is an important part of building a brand online and engaging with potential customers.
Set Up the Infrastructure
Your website should be functional, as well as impressive, and this is where most small business owners go wrong. It has to provide you with value, in terms of leads and customers, exposure, and online visibility. For this, you will have to choose the right software and plugins you will implement in your website. Consider your end goal; would you like your online visitors to call you, sign up for your newsletter, or share your content on various channels? If you know how you are going to turn visitors into customers, you can start designing an effective sales funnel.
Once you have the design, the logo, and the list of functions you want on your site, you will need to start shopping around for domain names and hosting packages. You can start by reviewing blogs featuring the top web hosting providers and finding out what you need for your site in terms of security, database hosting, and space.
Web Monitoring Tools
Once you have your website set up, you will have to start monitoring its performance and traffic. Google Search Console is the first place to look for information on where your online visitors are coming from, and which pages they enter and exit your site. Once you learn how to monitor your website’s performance, you will be able to improve your branding and marketing strategy. If you are looking to rank in search engines for certain keywords, you can also set up a system that monitors Google and other search engines as well as your competition.
After you figured out what works and what doesn’t when it comes to promoting your website, you can automate some of the most effective methods. For example, you can schedule your blog posts so your audience can get fresh content delivered to their screens often. You might even implement a system that will share your posts and photos automatically on social media, so you don’t have to spend too much time marketing your busin you don’t have the budget to employ a huge marketing company and get your online marketing system and website designed by them, you can use DIY methods to get your brand visible in your target market. Focus on consistent brand messages, your USP, and your image to get noticed by potential buyers.