Whether it’s to thank existing customers, attract new ones, or for your workforce, clients, and stakeholders, throwing a business event can be a great way to build your reputation in your industry. If you’re a small business owner, the idea of hosting an event can be intimidating, however, here are some useful tips that will help you plan and execute an event with ease.
Create a Goal
Are you holding a business event to spread brand awareness, attract local media, or build a mailing list? If you answer yes to any of these, it’s important that you set goals from the beginning, which will help you establish what kind of event is right for your business.
Know the Scope of the Event
Once you have decided on the kind of business event you want to host, your next step is to figure out the scope of your event. There are several questions to ask yourself first, such as whether you plan to have refreshments, workshops, and entertainment. Once you have decided, you may wish to use companies like KTS to manage your event. This event management company are experts in successfully managing all kinds of events, such as awards ceremonies and press launches. KTS have experience in providing event management for a wide range of projects both locally and globally.
Time it Right
The time of year you hold your business event can be the difference between a well-attended occasion and low numbers. You should work out key dates like annual events and holidays in the community that may compete with yours. Customers and clients lead busy schedules, so make sure that you consider how much time they will need in order to plan ahead, as well as how much time you will need to get everything ready for the event.
Pick Your Team
For your business event to run smoothly, you need to clearly outline and identify who will be in charge from start to finish. Whether it’s a key employee in your company or you taking the reins, there needs to be one person who takes ownership and is held accountable. Ensuring that responsibilities are laid out from the beginning will minimize the risk of anything going wrong. Sitting down with your team and mentally walking through each step of the event will reduce stress levels and anxiety.
Set a Budget
As you begin envisioning your business event, you may find that the costs are starting to add up at an alarming rate. This is the time to decide whether to scale back your idea or find ways to bring in additional funding for your event. Depending on the kind of event you host, you may wish to seek sponsorship or sell tickets.
Use the Right Marketing Tactics
No matter how big or small your business event will be, it’s vital that you allocate plenty of time to get the message out. There are numerous marketing tactics that you can use, which will let attendees know about the event, where it will be housed, and what the event will entail. Creating an email campaign, making flyers, and using print and online advertising routes are some of the best ways to drum up interest for your event. If you have a business page on Facebook, you can create an event that provides regular updates to your attendees about your upcoming business event.
Whether your plan is to hold a holiday luncheon for your loyal followers, or a networking event to attract interest to your brand, there are many tips and tactics that you can implement into your operation to ensure your business event runs smoothly and successfully.