The world of business and the world, in general, has made some major shifts in recent years. It’s fair to say that perhaps the most significant of all of these changes is the shift into a digital landscape in almost every aspect of many businesses. For the most part, this has been an incredibly positive shift. One of the places where this change is most obvious has to be marketing. For a great many businesses, almost all of their marketing will have shifted to using online methods. Now, while a digital marketing strategy is, obviously, extremely important, the mistake a lot of small businesses make is assuming that it’s the only marketing strategy they need. But no matter how much businesses shift online, they shouldn’t neglect more traditional, physical marketing techniques. Here are just a few ways that traditional marketing can still work for you and your business.
Ah, the humble business card. It might seem small and simple, but a business card is still one of the most effective marketing tools in your arsenal. For one thing, it’s simply one of the most personal methods of marketing your business. Handing over your business card is usually something that’s done following a conversation. Being able to hand someone a physical object then they are much more likely to remember and share it with people around them. It’s also a good idea to remember that you need to make your business card eye-catching as well. Companies like Aura Print can help you create the best and most effective business cards possible. That way, you can be sure that it won’t just end up at the bottom of a pile in someone’s office.
Much like the business card, objects with your company’s brand and logo on them are a great way to stay in a customer’s mind. Branded stationery is a great option because it’s something that your customers will probably need to use fairly frequently, that way every time they do, they will be reminded of your company. You can also get even more creative with it. Why not use a service to turn your company’s mascot into an adorable stuffed toy? That way you provide your customers with something cute and memorable that they will be very likely to want to keep for themselves.
Email marketing is a fantastic and important technique, but when it comes down to it, it’s also very easy to delete and ignore an email. This is especially true for older customers who might not be particularly interested in technology. Rather than focus entirely on email, why not use direct mail marketing as well? After all, a physical object is much harder to ignore than a digital one. Older customers have been known to respond very positively to direct mail. Their world is far more rooted in physical objects than younger people. That means that if you’re only using digital marketing then you potentially miss out of a large section of your customer base.
There’s nothing inherently wrong with a heavily digital approach to your business, but it’s always a good idea to keep in mind that, sometimes, the old ways are still the best.