A survey suggests that consistently presenting your brand across all platforms can boost your revenue by 23%. This is because it takes between 5 and 7 impressions for customers to remember a brand! Branding has become a significant feature in today’s competitive climate, where business owners strive to create visual impressions to evoke emotions and speak about their business. But there is one hiccup – money. Fortunately, there are ways to create an effective brand without breaking the bank! Here are some budget-friendly tips to help you.
- Understand your audience
As a business owner, you are probably aware of the importance of creating compelling marketing messages. However, for it to be effective, it must be one of your target customers interested. Therefore, a cost-effective way of creating a brand is looking out for what your customers would be attracted to. Take your time to conduct ample research on your target’s preferences and develop innovative ways of making your company stand out from the rest. This way, you know what to offer them without spending so much time and money experimenting.
- Create brand identity and voice
Once you have identified what your clients can relate to, it’s time to create an identity and voice. The process is similar to building a buyer persona, yet this process is more focused on answering questions about your brand. This includes your business values, what it represents. The impression you want to create on your target audience helps craft messages, social posts, blogs and emails that reflect the purpose of your business, its values and so on. More so, when navigating your business website, what clients see should be consistent, for example, colours, images and an experience that creates a sense of community.
- Visually appease your customers
Customers like visual representations of your brand- to see what you are offering and why they should be a part of it. For this reason, it is crucial to use attractive images and graphics that are clear and professional-looking. On your website or social media platforms, you can be sure to use high-quality images to give customers a look at what you provide. Posters and flyers are also very traditional yet effective ways of sharing your brand with customers and attracting them to interact and transact with you. You can use professional services of companies such as StressFreePrint for affordable, professional, and exquisitely printed custom brochures and other visual solutions.
- Create a website with the right tools
While it could cost you approximately £100 each year for a simple website, a large and complex website can cost you up to £10,000 and possibly more. However, you don’t have to break your bank for a website when your business isn’t bringing in enough cash yet. With the many DIY site-building platforms available, you can roll up your sleeve and create a quality, professional-looking website to speak to your brand. The best approach is to find and use the right tools that will permit you to scale, review and grow. Skimping too much on this can cost you a lot of money in the long run.