What makes a business successful? You’d be surprised to learn that most people, when they think of a successful business, immediately consider the creative idea that is at the start of its launch. They are successful because they had the best idea. While there is no denying that a good idea is key to launch your business, it isn’t always enough to turn a concept into a market success. What truly makes the success of a company are the people who work in it. Your employees are your most precious assets. Consequently, they are also the most dangerous assets, because good employees are hard to find and even harder to keep. More importantly, when an employee leaves, your company is left is a negative ROI on their position. Indeed, you will need to pay for the recruitment of a new employee. But it’s not all! Your company loses special knowledge of the product and the market that a new employee will need to build up to – which can take any time from three months up to a year. Additionally, a new employee will need time to adjust to new colleagues, new company mindset, and new office rules. In other words, it’s cheaper and more effective to keep your employees happy than to change staff regularly. Here’s how to build a successful relationship with your staff.